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SEO. Content. Business Growth.

Helping brands rank higher, reach further & convert smarter.

Freelance SEO expert, content strategist and business growth consultant. Delivering measurable organic results for ambitious brands across the UK and beyond.

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0SEO Experience
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Core Services

Three Disciplines.
One Expert.

Whether you need to dominate search, build a content engine, or launch with a credible business plan — I deliver strategy backed by results.

Search Engine Optimisation

Full-spectrum SEO from technical audits and on-page optimisation to authority-building link campaigns and Core Web Vitals. E-E-A-T compliant strategies for sustainable rankings.

On-Page SEOTechnical SEOLocal SEOLink BuildingSEO AuditsTopic Clusters
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Content Strategy & Growth

Search-intent-driven content that ranks and converts. From pillar page architecture and content silos to long-form articles and AI-assisted production with human quality control.

SEO ContentContent SilosAI ContentHuman WritingContent OpsContent Intel
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Business & Commercial Strategy

Investor-ready business plans, market research, and go-to-market strategies built on commercial intelligence. 100+ plans delivered with proven funding success rates.

Business PlansMarket ResearchGo-to-MarketMarketing PlansOperationsSEO ↔ Revenue
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Client Reviews

What Clients Say

Real results from real businesses. Here's what people say after working with me.

Farooq transformed our organic presence completely. Within six months our target keywords moved from page four to the top three positions, and enquiries doubled. His technical SEO knowledge is exceptional.

Sarah ReynoldsDirector, ReachTech Solutions

The business plan Farooq produced was outstanding — investor-grade quality, beautifully structured and financially credible. We secured our seed round within eight weeks of submitting it.

Marcus KhalidFounder, Greenleaf Ventures

Farooq's content strategy overhauled our editorial process entirely. Organic traffic grew by 340% in a year. His understanding of search intent and topical authority is genuinely best-in-class.

Laura PatelHead of Marketing, NovaBrand Agency
Latest Insights

From the Blog

Practical guides, SEO insights, and business thinking — written without the fluff.

SEO
12 Mar 20267 min read

How to Build Topical Authority in 2026

Google's shift toward entity-based understanding means topical authority is now a foundational ranking signal. Here's a practical framework for structuring your site to dominate your niche.

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Portfolio & Case Studies

Real Work.
Measurable Results.

A selection of projects spanning SEO campaigns, content systems, and commercial strategy — showing the thinking, the process, and the outcomes.

SEO Campaign

E-Commerce Brand — Organic Growth

Full SEO overhaul: technical audit, on-page rebuild, content silo architecture and authority link building.

↑ 340% organic traffic in 12 months Content Strategy

SaaS Platform — Topical Authority

Content silo build-out with 60 target pages, pillar strategy, and internal linking framework.

↑ 28 → top-3 SERP positions Business Plan

Tech Startup — Seed Round

Investor-ready business plan, financial modelling, and go-to-market strategy for a £500k seed raise.

✓ Funding secured within 8 weeks Local SEO

Multi-Location Business

Google Business Profile optimisation, local citation building, geo-targeted content strategy.

↑ 3× local pack visibility
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