Content Marketing Plan
A strategic, data-driven content roadmap that aligns with your business goals, targets the right audience, and delivers measurable ROI.
A content marketing plan is your blueprint for success. I help businesses create strategic roadmaps that guide content creation, distribution, and measurement — ensuring every piece of content works toward your business objectives.
Content Gap Analysis
Identify missing topics, underperforming content, and opportunities to outrank competitors with targeted content strategies.
Audience Targeting
Define buyer personas, map content to customer journey stages, and create messaging that resonates with your ideal customers.
KPI Framework
Establish clear metrics, tracking systems, and reporting frameworks to measure content performance and ROI.
How I Build Your Content Plan
A systematic approach to creating a content marketing plan that drives real business results.
Discovery
Business goals, audience research, and competitor analysis.
Strategy
Content pillars, topic clusters, and channel selection.
Planning
Editorial calendar, content briefs, and production workflow.
Measurement
KPIs, dashboards, and iterative optimisation cycles.
Content Strategy Document
Comprehensive strategy including goals, audience, pillars, and success metrics.
Editorial Calendar
3-6 month content calendar with topics, formats, and publication dates.
Content Brief Templates
Reusable templates for consistent, high-quality content production.
Performance Dashboard
Custom tracking dashboard to monitor content performance and ROI.
Keyword & Topic Map
Comprehensive keyword mapping and topic clustering for SEO alignment.
Distribution Strategy
Multi-channel content distribution plan to maximise reach and engagement.